is a social media and social networking service owned by Meta Platforms. Facebook is a social networking platform that allows users to connect, share, and communicate online. As of 2023, Facebook claimed 3 billion monthly active users. A October 2023 Facebook ranked as the 3rd most visited website in the world with 22.56% of its traffic coming from the United States.
Facebook Subscription
is a platform where fans can pay monthly, recurring fee to creators they love, to unlock exclusive benefits - including news, discounts, early access and exclusive members only content. This service is part of Facebook's broader effort to support creators and enable them to build sustainable businesses on the platform.
We had only 2 data points available for creators. Showing how many subscribers they have and how many have canceled this month. That is all, no monetary compensation information, subscribers health or top performing content.
As part of the Facebook monihtazation team, I worked to improve the experience for creators horizontally thought multiple devises and platforms, to achieve the best results for creators.
Creators have minimal insights for Subscriptions that limits the growth of their business.
Empower partners to maintain and grow a thriving subscription business and deliver the best experiences on Facebook to their subscribers.
Presenting to stake holders decks with research data to accommodate and communicate the users needs and goals. Research synthesized data also takes into account competitor bench marking as well as online reports.
Creators are busy with making the content, interacting with audience and getting inspired. They values online friends, building communities, but need support in monetization. Industries: gaming, fashion, beauty, sports, arts, travel, news.
Background:
Demographics:
Psychographics:
Technology Use:
Behavior:
Needs:
Quote: "I want to turn my passion for design and storytelling into a sustainable career, but I need to navigate the digital landscape effectively to make that happen."
Alex is a dynamic and creative content creator on Facebook, aiming to build a strong personal brand and community. They face challenges in audience engagement, content monetization, and platform analytics. Alex seeks tools and insights to optimize their content strategy and achieve their goals of growth and sustainability on the platform.
Translated raw data into actionable insights, facilitating the creation of user-centered solutions that effectively address user goals and challenges.
After several months of collaboration, research testing, and iteration, our team was ready to begin shipping the new actionable insights. We created totally new 5 pages to inform creators of their monetary compensation, content performance, retention and predictions.
Key Learnings
Involve all stake holders and third parties early on, get the development teams involved at the discovery stages, as they contribute to the problem understanding and dev limitations. Get permissions before designing as it takes time for approval, we could't include the demographics insights to the MVP for that reason.
Keep the product with minimal features initially then gradually release more in stages. Keep a close eye on analytics and website recordings regularly to stay in the loop with small wins that could enhance usability within the interface.
Vision and continuous improvement
As we shaped the new insights for creators, we laid foundation to connect user needs both immediately preceding, providing a roadmap vision for a truly intelligent, supportive product. Next step is to analyze the data to help improve and shape creators best practice based on their subscriber bace. Providing recommendations and predictions.